Go public
with your
home sale.

An on-market sale lists your property publicly on the MLS, reaching every active buyer and their agent simultaneously through every major portal. An off-market sale skips the public MLS and markets the home privately through a targeted buyer network. On-market is built for maximum exposure and competitive bidding. Off-market is built for privacy, speed, and minimal disruption.

In most large-scale studies, yes. A Bright MLS study of 442,829 transactions found MLS-listed homes sold for a median 16.98% more than off-MLS homes. A 2025 Zillow analysis of 10 million transactions across 46 states found over $1 billion in collective lost seller value. The weight of evidence favors on-market for price maximization, though one 2026 University of Georgia study found the opposite in Dallas-Fort Worth.

Yes, this is a common strategy. Testing privately first provides pricing feedback before a public launch. Be mindful that time spent off-market may affect buyer perception once you do list publicly, so a skilled agent sequences this carefully to keep the launch feeling fresh.

More than ever. Without the open market validating your price through competitive bidding, your agent's buyer network, negotiating skill, market knowledge, and ability to verify buyer qualification become your only safeguards against leaving money on the table.

National average days on market often runs into the dozens, with significant variation by region, season, and property type. The Lisa Sevajian Group averages roughly six days on market across recent listings. Your timeline depends on pricing strategy, condition, and buyer demand in your specific town.

A structured pre-launch and launch process developed by the Lisa Sevajian Group that consistently produces accepted offers within six days of going live. It combines proper preparation, strategic pricing, targeted buyer outreach, and a deliberate showings and offer-review structure. The full process is at soldbylsg.com/sellers.

No. While distressed and luxury are common candidates, the strategy is also used for investment properties, estate sales, occupied homes with tenants, privacy-sensitive situations like executive relocation or divorce, and any case where a motivated buyer has already been identified. Off-market sales happen at every price point.

Dual agency is when one agent represents both the buyer and the seller in the same transaction. It is legal in Massachusetts and New Hampshire when properly disclosed and consented to by both parties. It is common in off-market sales where the listing agent introduces the buyer. The agent earns both sides of the commission. Sellers always retain the right to require separate representation for the buyer.

Start with a candid walk-through with your agent. The fundamentals: declutter, deep clean, address visible deferred maintenance, ensure exterior curb appeal, and complete cost-effective updates such as paint and lighting where they return more than they cost. Skip major renovations that will not return their investment. Professional staging and photography pay for themselves on most listings.

LSG is in the top 1.5% of all Realtors in the United States, with over 1,500 successful sales and a six-day average days-on-market. The team specializes in both on-market and off-market strategies across Massachusetts and New Hampshire, and brings a deliberate, structured process to every transaction. See the full approach at soldbylsg.com/sellers.