Stage 04 · Showings & Feedback

Every showing tells you something.

Most sellers experience the showing phase as passive — you leave the house, buyers come in, your agent calls a few days later with vague reassurances. We run it differently. Every showing is an active data point, and we treat it that way from the moment the appointment is confirmed to the debrief conversation with the buyer's agent afterward.

In a well-priced, well-prepared listing, the feedback phase is short — it leads quickly to offers. In a listing that needs adjustment, the feedback phase is where you catch the problem before it becomes 60 days on market and a market adjustment that signals trouble to every buyer watching. The difference between those two outcomes is how seriously your agent listens to what the market is saying.

We listen carefully. We report honestly. And we act on what we hear before a small pattern becomes a large problem.

What we do in this stage

Managing an active listing.

Presence on the market is not the same as working the market. Here's what active management actually looks like.

Our showing and feedback process
  • Efficient showing scheduling. We use a showing service so buyers and agents can request and confirm appointments without delays. We cluster showings when possible — particularly in the first week — to create the sense of activity that motivates serious buyers to act. We don't leave the calendar empty for convenience.
  • Post-showing feedback requests, every time. After every showing, we follow up with the buyer's agent directly — not just with an automated form. We ask specific questions: What was the buyer's initial reaction? What did they like? What gave them pause? Did price come up? Are they still considering it? The answers to those questions are far more useful than a one-to-five star rating.
  • Weekly seller update, regardless of volume. Every week the listing is active, you receive a summary: number of showings, feedback received, current online activity and view counts, where your listing sits relative to comparable active homes, and our honest read on what's happening and why. You will not wonder what's going on.
  • Pattern recognition and early action. When three buyers say the same thing, it is not a coincidence. If the feedback consistently points to price, condition, or a presentation issue, we bring it to you with a recommendation — and we do it in week two, not week six. Early adjustment protects you. Late adjustment costs you.
  • Re-engagement of interested buyers who haven't moved. Sometimes a buyer who showed genuine interest doesn't write an offer — not because they lost interest, but because they're nervous or timing-constrained. We stay in contact with their agents, monitor their activity, and surface new information (a comparable sale, a market shift) when it's relevant. A soft interest can become a real offer with the right follow-through.
How to read the signals

What buyers mean when they say what they say.

Buyer feedback is rarely straightforward. We've learned to read between the lines.

"We liked it but we're still looking."

This is the most common piece of feedback — and the most misread. "Still looking" can mean the buyer genuinely has three more showings this weekend. It can also mean the home is in the back half of their list, and they'll return if nothing better surfaces. Or it can mean the price is a problem they don't want to say out loud.

We ask follow-up questions that give us a clearer read — and we track whether the buyer continues to show up at comparable homes in the market, which tells us where your listing actually sits in their mind.

"The price is a little high for what it needs."

This is direct feedback, and it deserves a direct response. The first question is whether the buyers who say this are your buyers — or whether they're in the wrong price band entirely. The second question is whether the feedback is isolated or consistent across multiple showings. One buyer's price objection might be noise. Four buyers' price objections in two weeks are data.

We bring this conversation to you with our recommendation for what to do about it — and we do it before the momentum from the launch week is gone.

Lots of showings, no offers.

High showing volume with no offers is a specific diagnosis: buyers are interested enough to visit but not convinced enough to commit. In the Massachusetts and southern NH markets, this typically points to one of three things — price, condition, or a specific objection (location, lot, layout) that wasn't apparent in the photos. We identify which it is and address it specifically, rather than waiting and hoping the next week is different.

This is exactly the kind of pattern that responds to early, calibrated adjustment. A small correction in week two often preserves far more equity than a larger correction in week five.

When you're ready

A conversation about what you're hearing.

If your listing is active and the feedback isn't making sense to you — or if you're thinking about selling and want to understand what the showing process actually looks like — we're ready to talk it through.

— Lisa Sevajian

lisa.sevajian@exprealty.com · 978-457-3406
Top 1.5% of over 1,500,000 Realtors · Brokered by eXp Realty

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Lisa Sevajian Group · Brokered by eXp Realty · In business since 2007 · Approaching 2,000 sales
Lisa Sevajian · MA License #9500355 · Team also licensed in NH (Adrianna Leone, Alex Greenwood, John Burns, Molly Smith, Steven Wallace) · eXp Realty Boston, MA + Portsmouth, NH
Equal Housing Opportunity. We comply with the Fair Housing Act.