Lisa Sevajian Group

For agents thinking about a move, and agents choosing a first brokerage

How to change brokerages

Deciding whether it's time, choosing where to land, and moving your business without losing a client, a commission, or your momentum.

Lisa Sevajian Realtor Almost 2,000 families
Lisa Sevajian
The short answer

Agents want three things from a brokerage: to matter to somebody, to keep more of what they earn with costs they can plan around, and to keep getting better. They leave when those go missing. Deciding is the hard part. The transfer itself takes about two weeks.

If you're reading this

You have probably already left

Let me say the part you already know.

If you are reading a guide about changing brokerages, you have probably already left.

Not on paper. Your license is where it has always been, your name is still on the sign out front, you will walk into that office on Monday. Somewhere in the last few months, though, something in you moved out. You have been going through the motions in a building you do not live in anymore.

That is why you are here.

You are not deciding. You decided a while ago, quietly, probably on an ordinary day you cannot even point to. You are here because deciding turned out to be the easy part, and nobody handed you the map for the rest of it.

Here is how I know. Nobody reads this when they are happy. Nobody sits up at eleven at night looking into how to leave a place that fits. You did not open this to weigh your options. You opened it because you have been carrying something for months and you wanted to see it written down by somebody who would not flinch.

So I am not going to spend your time talking you into going. That is not my business, and it is not what you need.

Why it has taken this long

It is not the paperwork. You have closed harder things than this. You have talked a seller off a ledge at nine at night. You have saved a deal that had no business surviving, and you did it while your own life was on fire. A license transfer is not what is stopping you.

What is stopping you is that leaving a brokerage is a small grief, and nobody warns you about that part.

You are not just changing companies. You are leaving the desk where you took the call that changed your year. The people who saw you when you were new and terrible at this. The broker who said yes when nobody else would. The parking spot. The version of you who walked through that door not knowing anything and grew up in that building.

Some of that deserves to be honored on the way out. None of it is a reason to stay.

The permission, if you want it

You are allowed to outgrow a place that was good to you.

Both things get to be true at once. They were good to you, and you are finished. It does not have to have gone badly for you to be done. It does not have to be anyone's fault. Most of the moves that turn out well are not escapes. They are graduations, and nobody feels guilty about graduating.

You are also allowed to have known this for a year and said nothing. That is not weakness. That is what loyalty looks like when it outlasts the fit.

My own

Let me tell you how mine went

Half my clients have no idea who I have worked for.

Some of them have bought and sold with me four times. Some seven. One family has done eleven. Ask them what company was on my card and most of them would have to go look it up. Not one of them has ever cared.

That is the first thing I want you to hear, because it is the fear underneath every other fear, and I did not read it in a book. I tested it, more than once, with my whole business on the table.

I started at Coldwell Banker and had a first year nobody saw coming. Rookie of the Year for the company and for my board. Single mom, two kids, a mortgage I was late on, and no idea what I was doing, and I outsold most of the veterans in that office.

So they promoted me into management.

It took me longer than it should have to understand what had happened. They had moved me out of the only place I actually wanted to be. The living room. The kitchen table. The chair across from a family deciding what happens next. That is the work. Everything else is a title.

So I left. I went to RE/MAX for a better split, telling myself it was about quality of life, and for a while that is exactly what it was.

Then a boutique promised me the sun, the moon and the stars. They delivered, too, for a while. I grew there. I learned things I still use every week. Then I needed a different room.

I landed at Compass and stayed for years. Built the number one local team there. Ranked as SVP. I loved a lot of those people, and that is exactly why I was afraid to go.

Let me tell you what I was afraid of, in the order I was afraid of it. That my friends would take it personally. That my clients would think I was unstable. That I was walking away from something I would not be able to build again.

Now let me tell you what happened.

Nothing.

I did not lose a friend. I did not lose one client. The people who mattered stayed the people who mattered, and the business came with me, because the business was never sitting in that building. It was sitting in me.

Then I made the move I am on now, and it turned out to be the one I had been looking for the entire time without knowing how to describe it. Every move before it, I was moving away from something. That one was the first time I moved toward something, and it gave me more than I asked for.

The part I did not see coming

I have been in the top 1.5% of over 1.4 million Realtors in this country for a while now. The top 1% is a place I have been reaching for, for years. Trying. Getting close. Not getting there.

This is the year I get there.

I do not believe that happens in any of the rooms I was in before, and it is not because those rooms were bad. It is because I did not have access to the people who had the momentum. The ones who had already done the exact thing I was reaching for. In most of those buildings, the few who had done it had no particular reason to want to see me win. I was the competition.

This room is different. The people ahead of me here want me to get there, and they will tell me how.

That is what the right room actually gives you. Not a split. Not a logo on a sign. It gives you people who have done it, who will hand you the how, and who have a reason to want it for you.

None of the earlier moves were mistakes. Each was right for who I was that year. Each one stopped being right. I noticed late every single time.

That is the only thing I would change. Not the moves. The waiting.

The transfer takes minutes. The room you move into should be the room that inspires you to grow.

Say it out loud

What you're actually afraid of

Every agent I have talked to about this had the same short list, and none of it was on any checklist.

"What if my clients don't come with me?"

This is the one underneath all the others, and what it really asks is: was it me, or was it the sign? Here is what I have watched across almost 2,000 closings. People do not remember the logo on your card. They remember that you picked up. They remember the night you told them the truth about a house they loved. That is what they hired, and it walks out of the building with you.

"What if the brand was carrying me?"

Almost nobody says this one out loud, so we will say it here. Pull your last twenty closings and write down where each one actually came from. Do it honestly. It takes about fifteen minutes, and most agents are shaken by how little the sign did.

"I feel disloyal."

Somebody gave you your start and you have not forgotten it. Gratitude is not a contract. You can be thankful to a person for the rest of your life and still be finished with the place. The ones who genuinely cared about you already understand that. The ones who use your gratitude against you are telling you something useful.

"There's a conversation coming and I cannot face it."

It is ten minutes. You have delivered worse news to people you cared about more. Agents stay two extra years to avoid ten minutes, and the ten minutes is never the part they end up regretting.

"What if it gets ugly?"

Sometimes it does. Your protection is not nerve, it is paperwork. Read the agreement first, get your live deals documented in writing, export what you are entitled to before you give notice. Do those three things and the worst version of this stops being available to anyone.

"What if I'm wrong and have to do it again?"

Then you would be like most of the producers you look up to. Over 73% of agents have worked at more than one brokerage. Among agents ten years in it is 82%, and half of those have been at three or more. No client in the history of this business has chosen a Realtor based on that number.

"Everyone is going to talk."

For about a week, some people will. Then a listing goes live and the town moves on. You will care about this far more than anybody else does, and only until it is over.

If any of that landed, you are not at the beginning of this. You are somewhere in the middle, holding a decision you already made, waiting on a plan.

That is all the rest of this is. Not a pitch. A map for something you started a while ago.

The same decision you sell

Why this feels like your clients' decision

Changing brokerages is not nearly as hard as it's made out to be.

The paperwork is a checklist. The license transfer is a form. The signs get reordered, the email gets forwarded, the profiles get updated. All of it is solvable in about two weeks, and the step-by-step version is right here in this guide.

The hard part is the part nobody puts in a checklist.

It took me a few rooms to understand that this is the exact same process we walk our clients through every day.

A seller does not call us because they woke up wanting to move. They call because something in their life stopped fitting. The house got too big, or too small, or too far, or too expensive to keep. Before they look at a single listing, they have to answer the harder question: what do we actually need now that we didn't need before?

That is your question too. You are not shopping for a split. You are figuring out what matters at this stage of your business, and then finding the place that already has it.

First, the honest part

What agents want, and why they leave

Before you answer anything about yourself, it helps to know what everybody else was actually thinking when they moved. Read the two columns across. They are the same three things, wanted on the left and missing on the right.

What agents wantWhat made them go

To matter to somebody.

Someone who knows their name, knows what they are trying to build this year, and notices when they hit it or miss it. Not a help desk. A person. Ask an agent this straight out and they will answer with something practical instead, because "I want to matter" sounds needy out loud. It is still the answer.

Nobody there knew who they were.

No one asked about their year. No one called when they went quiet. Support was a phone number instead of a person. This is the real one, and almost nobody says it out loud, because it sounds like hurt feelings instead of business.

To keep more of what they earn, and know exactly what it costs.

Not just a better split. A number they can plan around. Agents hate surprise fees more than they hate high fees. Predictable beats cheap.

The math stopped making sense.

They finally sat down and added up what they pay against what they actually use. That is the reason they will give you. Notice that people do not sit down and add it up when they are happy. Something else went wrong first.

To keep getting better.

Someone ahead of them who is worth listening to. Something to grow into. A ceiling they cannot touch yet. Agents will take less money to be in a room that makes them sharper, and they will leave a great split to get out of a room where they already know everything.

They outgrew the room.

The training is stuff they could teach. The hard questions come back with no answer. There is nowhere left to go without leaving. What fit them at year three fits nobody at year ten.

Everybody pitches money first. Money is the third thing.

Nobody leaves on a random Tuesday. Something happens first: a commission fight, a broker who did not show up when it mattered, a policy change, a friend who says come see what we have. That moment does not create the reason. It just turns the light on something that has been true for a while.

Which is why most agents move about a year and a half after they should have.

Before you shop

If you're burnt out, read this first

Sometimes the room is the problem. Sometimes you are. I will say the uncomfortable one first, because nobody else is going to.

If you are exhausted, if the phone feels heavy, if you dread the thing you used to love, a new brokerage might fix it. It also might not.

Wherever you go, there you are.

You can move into the best room in this business and carry the same tired right through the door with you. The new logo lasts about six weeks. Then it is Tuesday again, and you are still you, and the phone is still heavy.

So before you shop, answer this one honestly. Am I burnt out on real estate, or am I burnt out here? They feel identical from the inside. They are not the same thing.

Burnt out here

  • You still get a small charge when a deal comes together
  • You still like your clients
  • You cannot sit through one more meeting where nobody knows your name
  • That is a room problem, and a move genuinely helps

Burnt out on the work

  • The closing table does nothing for you anymore
  • You feel relief when a lead goes cold
  • You cannot remember the last time a house made you curious
  • That is not a room problem, and moving will not touch it

If it is the second one, you do not need a new brokerage. You need a break, a reset, and an honest look at where the passion went and what it would take to get it back.

I know something about that. Nineteen years, almost 2,000 sales, and I have had to reinvent this career more than once. Not the branding. The reason.

Sometimes a new room does breathe life back into a business. It has for me, more than once. Sometimes the thing that needed to change was inside me, and no split in the country was going to do it.

Both are fixable. They are not fixed the same way, and picking the wrong one costs you a year.

Part One

How do you know it's time?

Most agents know long before they admit it. The move usually happens about eighteen months after the moment it should have. Tap the ones that are true for you.

0 of 9 true right now

Start tapping. Answer them the way you'd answer them at your kitchen table, not the way you'd answer them in the office.

For the newer agent

If you are choosing your first brokerage

Everything here works for you too, with one difference. You are not leaving anything, so you can skip the exit half and put all of your attention on the choosing half.

Read the priorities exercise, the comparison grid and the mentor block. That is your entire job right now.

Here is what I wish somebody had told me at the start.

The brokerage you pick first shapes what you think this business is. Land somewhere that trains you, reads your first offers and picks up the phone at nine at night, and you build habits that carry you for twenty years. Land somewhere that hands you a login and a desk, and you will spend three years learning what somebody could have taught you in three months. Some of those lessons cost you a client.

Choose the room with the people, not the room with the split.

At your volume the split difference is small and the teaching difference is enormous. That flips later in your career. It has not flipped yet.

Ask the mentor questions harder than an experienced agent would. Who exactly is my mentor. What have they closed in the last twelve months. How often do we meet one on one. What happens when I have a question at seven at night on my first offer.

Then ask for the meeting with their best agent, and watch whether it actually happens.

Part Two

Figure out what's actually important to you

This is the buyer consultation, except you're the client. Pick your top three. Only three, because a priority list with nine things on it is not a priority list.

Choose three

"I am moving so that I can , which I cannot do where I am because ."

If you can't finish that sentence cleanly, you're not ready to move. You're frustrated. Those are two different conditions, and only one of them is worth a transition.

Part Three

Choose where you land

Pick the new brokerage before you resign. Not after. Not during. Before, so you know exactly what day one looks like.

Ask about money

  • Commission split and cap
  • Transaction fees
  • E&O and monthly fees
  • Team fees and referral fees
  • Stock or equity programs
  • Revenue share

Ask about operations

  • Transaction coordination
  • Compliance review
  • Broker availability, nights and weekends
  • Accounting
  • How fast commissions actually pay
  • Listing support

Ask about technology

  • CRM and website
  • IDX and email
  • Transaction management
  • Marketing platform
  • Lead generation tools
  • What it costs after the first-year promotion ends

Ask about growth

  • Training and coaching
  • Mentorship
  • Team structure
  • Recruiting opportunities
  • Lead opportunities
  • What happens if you build something bigger than yourself

Then do the part most agents skip

Talk to three agents there.

One who is thriving. One who is average. One who left. The one who left will tell you the most, and their reason for leaving is either a dealbreaker or a non-issue. You'll know which within a minute.

Run your own numbers through their plan.

Take your last twelve months of production and put it through their structure. Real numbers, your production, their math. Not a hypothetical agent doing a hypothetical volume.

Ask what month three looks like.

Month one is a honeymoon everywhere. Ask what support looks like in month three, when you're no longer new and no longer being recruited.

Remember who you're talking to.

Recruiting is a sales process, and the person recruiting you is good at it. That is not the same thing as the place being good for you. You'd tell a client the same thing about a builder's sales office.

Watch the better-split trap.

A split is a percentage of what you produce. If you produce less because the support is thinner or the tools are worse, a better split is a pay cut that looks like a raise on paper. Calculate the actual annual cost and the actual annual value, then decide.

Take this with you

The comparison grid

Fill it in during the meeting, not after. Every blank you cannot fill is a question you did not ask. Three columns, because comparing a new brokerage to nothing is how agents talk themselves into a lateral move. What you type stays in this browser, on this device, and goes nowhere else.

0 of 0 filled in

The four questions that tell you the most

"What else gets billed that we have not covered?" Ask it exactly that way, at the end of the fee block. Then stop talking. The pause is the whole technique. Anything that surfaces after that question is something they were not going to volunteer.

"Who is your most productive agent, and will you get me a meeting with them before I decide?" This is the access test, and it may be the most useful question on the page. Watch what happens after you ask it. A place that says yes and then actually books it is a place where the people ahead of you share. A place that hedges, or offers a group call instead, or tells you that agent is very busy, has just answered you honestly: the top of that building is closed. That was my whole problem for years and I could not name it. I was in good buildings. I could not get to the people who had already done what I was trying to do, and the few who had done it had no reason to want me to get there. I was their competition. Ask for the meeting, then notice whether it happens.

"Put it in writing that I do not have to pay this back." If they offer you a bonus to join, ask for one sentence in writing: this money is not repayable under any circumstance. If they will not put that in writing, it is not a bonus. It is a low interest loan. It almost always comes with a clawback, and the clawback triggers if you leave before a certain date or miss a production number. Read those terms before you touch the money. A signing bonus with a two year clawback is a two year contract you did not know you were signing.

"Did they ask about my goals before they told me about their split?" This one is not for them. It is for you, in the car, afterward. A place that leads with their split is selling. A place that leads with your goals is recruiting you specifically. Those feel identical in the room and could not be more different in year two.

Part Four

The twelve steps of the move

In order. The order is the whole point.

01

Read what you signed

Before you tell anyone anything, pull your independent contractor agreement, team agreement, commission agreement, policies and procedures manual, lead ownership agreement, referral agreements, marketing and technology agreements, and any bonus or cap or incentive agreements.

  • Pending transactions. What happens to commissions on deals already under agreement?
  • Listings. Can they move with you? Does the seller sign something? Does the brokerage have to release them?
  • Buyers. Who is named in your existing buyer representation agreements?
  • Database. Which contacts are yours? What about brokerage-provided leads?
  • Team. Are there restrictions on recruiting agents or staff?
  • Fees. Termination fees, technology charges, E&O, marketing expenses, commission obligations?

Do not assume anything. Get every answer in writing. If your agreement has non-solicitation language in it, have a real estate attorney read it before you act on your own interpretation.

02

Inventory what does not automatically follow you

Active listings. Buyer agency agreements. Pending commissions. Transaction files. CRM contacts. Email. Website and IDX. Marketing assets. Google Business Profile. Reviews. Social media links. Signs and riders. Business cards. Lockboxes. MLS access. Association membership. Brokerage-provided software.

Build the list before you move, not after you notice something is missing.

03

Build your transition file

One central folder. Everything in it.

  • Business. Production report, closed transactions, pending transactions, active listings, active buyers, leads, referral partners, contacts. Export what you're legally entitled to keep, with name, email, phone, address, lead source, notes, tags, last contact, client type, closing date.
  • Marketing. Headshots, bio, logos you own, listing photos you have rights to use, testimonials, press mentions, videos, social content, presentations, templates.
  • Financial. Commission statements, 1099s, cap history, fee statements, expense records, pending commission documentation. Keep copies for your accountant.

Do not take confidential brokerage-owned data or leads you have no right to retain. That's the one mistake in this entire guide that can follow you for years.

04

Make a live deal list

This may be the single most important page of the whole transition. One spreadsheet. Every current transaction.

ClientPropertyStatusClosingAction needed
Seller123 Main StUnder agreement10/15Confirm commission handling
Buyer456 Oak StInspection10/30Confirm file ownership
  • Which brokerage holds the transaction?
  • Who gets paid, and how?
  • Who stays responsible for compliance?
  • Does the client need to sign anything?
  • Does MLS need updating? Does the cooperating agent need notice?
  • Who handles the closing paperwork?

Never let a brokerage transition create uncertainty around an active client. Not for a day.

05

Plan resignation day

Do not change public-facing anything until your license situation is clear. Resign professionally, a paragraph and not a manifesto. Complete the license transfer through your state's process. Confirm your license is active at the new brokerage before you conduct any licensed activity, not one showing during a gap. Confirm MLS, association, and lockbox access. Transfer or resolve active business according to your contracts and state rules. Turn on the new systems last, all working before you promote anything.

05b

The resignation conversation

Keep it to a paragraph. You do not owe anybody a case.

"I've made the decision to move my business to ______. I'm grateful for my time here. I want to hand everything off cleanly, so here's my list of live transactions and what I'd propose for each one. Who should I work with on that?"

Then stop talking. Do not fill the silence. Do not explain a second time. The urge to keep talking is what turns a two minute conversation into an hour of being talked out of it.

When they offer you more to stay, and they probably will, two questions. Take your time with both.

How long until you feel let down again?

Not whether. How long. If your honest answer is a number of months, you already know the money did not fix anything. It bought a delay, and it cost you the one card you had to play.

Is the bump big enough to make you reconsider the value you could gain somewhere else?

Not the value you would be losing here. The value you would be gaining there. Those are two different questions, and the counteroffer is built to make you answer the first one.

Then sit with this. If a better number was available today, it was available last year, and last month, and every quarter you were carrying that office. Nobody offered it. Your resignation is what made it appear. That does not make them bad people. It makes it a negotiation, and it tells you what you are worth to them only at the moment you are leaving.

Sometimes the counteroffer is the right answer, and I am not going to pretend otherwise. If money was genuinely the whole problem, and the number solves it, and nothing on the nine questions was true for you except the math, take it and stay. That happens. Most of the time, though, the money was the third thing, and a counteroffer does not touch the first two.

06

Move your active clients carefully

Clients should hear it from you, not find it on Instagram. Part Five is the script.

07

Update your entire digital footprint

Google your own name, then fix every place the old brokerage shows up.

  • The obvious. Instagram, Facebook, LinkedIn, TikTok, YouTube, Google Business Profile, website, IDX, email signature, CRM, Zillow, Realtor.com, Homes.com, MLS profile, association profile, scheduling link, link in bio, Canva templates, presentation decks, buyer guide, seller guide, listing presentation, open house materials.
  • The forgotten. Old YouTube descriptions, automated email campaigns, CRM drip campaigns, saved email templates, lead magnets, PDF downloads, QR codes, Google Forms, Facebook page buttons, podcast bios, speaker bios, online directories.

08

Replace your physical marketing

For sale signs, riders, open house signs, directionals, business cards, name badges, brochures, presentation folders, buyer and seller materials. Check your state's advertising rules before you print anything. Brokerage identification requirements vary, and reprinting a full sign order is an expensive way to learn that.

09

Test everything before you announce

Pretend you're a stranger trying to hire yourself. Call your number. Email yourself. Submit your own website contact form. Search a property on your IDX. Book yourself through your scheduling link. Click every social bio link. Scan every new QR code. Push a test lead into your CRM.

Make sure that lead lands somewhere you actually look. A beautiful rebrand with broken lead routing is not a successful transition. It's a slow leak.

10

Announce the move

Your announcement does not need to sound like "I am thrilled to announce." Four beats:

  • What changed. I moved my business to ______.
  • Why. I wanted better tools and support to take care of my clients and grow.
  • What didn't. Same Realtor, same clients, same communities.
  • What's next. Here's what this lets me build.

11

Personally contact your database

One social post is not a plan. Work it in tiers: active clients first, then past clients, then referral partners, then sphere, then leads. Direct contact with the people most likely to send you business, before anyone else.

12

Use the reset

The move is the excuse. Part Six is what to do with it.

The order of operations

Your first two weeks, in order

Do the switchable things before you say a word. Quietly, and from vendors that have nothing to do with your brokerage, so nobody sees an order form before you have spoken to your broker yourself.

Before you give notice

  • Order business cards and signs from an outside vendor, not the company portal
  • Have the new email account created and tested
  • Write the new email signature
  • Draft the website updates so they are one click from live
  • Record the new voicemail so it is ready to swap

The day it is official

  • Turn the email on and test it both directions, send and receive
  • Change your voicemail
  • Put the new signature on every device, phone included
  • Push the website live
  • Then call your clients

Then get back to work

Here is the part nobody tells you. The new brokerage is going to hand you a mountain. A training library, systems, calls, groups, onboarding modules, a hundred things with their own logins. It is genuinely exciting and it will eat your entire month if you let it.

Find out three things and only three. What is the training schedule. How do I access it. When are the meetings.

Write those down. Then go sell something.

Give the new place five hours a week. Block it, protect it, and stop there. Five hours a week is enough to know that brokerage inside a quarter.

Twenty hours a week is how an agent shows up somewhere new, spends two months getting set up, and stares at a thin pipeline in month three wondering what happened.

Your sales pay your bills. The training does not. Learn the room on a schedule and keep working the whole time.

Part Five

The client call, honestly

Your clients do not care nearly as much as you think they do. They hired you. Not a sign, not a logo, not a building. Most of them could not name your brokerage without checking their email first. When you call to say you moved, the most common reaction is some version of "Okay, cool. Are we still closing on the fifteenth?"

That is not a reason to skip the call. That is exactly the reason to make it.

The call is not damage control. It's a legitimate, welcome, completely natural reason to talk to every single person in your database at once. You get to call hundreds of people, sound like someone who is growing, and ask them how they're doing. Agents pay real money for lead sources that do less than that.

01

The news

I moved my business to ______.

02

The why, pointed at them

It gives me better tools and support to take care of people like you.

03

What doesn't change

Same me, same phone number, same everything on your file.

04

What they need to do

Usually nothing. Sometimes one signature.

05

Then flip it

Enough about me. How's the house? How are the kids? What are you working on this year? Number five is the entire point. One through four take ninety seconds. Number five is where the business is.

If they're mid-transaction, lead with the answer to the only question they have. In the first fifteen seconds: your deal is safe, your closing date has not changed, here is who is handling what. Then everything else.

What not to do on that call

Part Six

Making the move actually pay off

The transfer is the easy part. This is the part that decides whether the move was worth making.

01The reset window is real, and it expires.

You get roughly ninety days where change is normal and nobody questions it. New brand, new process, new standards, new hours, new fees. After that you're just the person who switched signs. Spend that window on the things you've been meaning to fix for three years, not on picking a headshot.

02Rebuild the database, don't just import it.

Most agents' CRM is a landfill with a search bar. This is the one moment you're touching every record anyway. Merge the duplicates, kill the dead entries, tag the real relationships, write the notes you never wrote. A clean database of four hundred people you actually know beats four thousand strangers every time.

03Decide what you are not bringing.

A move is permission to leave things behind. The client type that drains you. The price point that never pays. The marketing you hate producing. The system you've never once followed. The habit of saying yes to everything. Nobody at the new place knows what you used to tolerate.

04Raise something.

Your standards, your terms, your process, your consultation. Pick one and raise it on day one, while everything about you is already new. Waiting until you're settled means waiting forever.

05Walk in with a lane.

Pick the one thing you want to be known for in that building, and be that from the first week. First-time buyers. Estates and downsizers. A specific town. Listing prep. Whatever it is, be the name that comes up when it does. Reputations inside an office set fast and change slowly.

06Be generous early.

Your first ninety days set your standing there for as long as you stay. Show up to the things. Answer the new agent's question. Share the vendor list. The agents who arrive quietly helpful get referrals for years. The ones who arrive announcing their production get avoided.

07Do not become the person who talks about their old brokerage.

It's the professional version of talking about your ex on a first date. Say one gracious sentence, then never again.

08Leave the old place well.

Thank the people who actually invested in you, individually and privately. Finish what you started. Hand off cleanly. Real estate is small, and the broker you leave gracefully is the broker who sends you a referral in four years or vouches for you when someone calls to ask.

09Give the savings a job.

If the new structure keeps more in your pocket per closing, decide right now where that goes: marketing, help, or you. Money without an assignment does not compound. It just quietly disappears into the month.

10Put a date on the calendar twelve months out.

Write down today, in one sentence, what you moved for. Set a reminder for a year from now to read it and answer honestly: did it happen? Almost nobody does this, which is exactly why some agents keep moving every two years for the same unexamined reason.

11Your identity is not your brokerage.

This is the one that matters more than every logistical item in this guide. Agents get scared to move because they've spent years borrowing credibility from a name on a building, and they're afraid of who they are without it. Almost 2,000 families later, I can tell you the name on my sign has never once been the reason someone trusted me in their living room. It was showing up, telling the truth, doing what I said I'd do, and having a plan. That travels with you. It is the only thing that does.

The first 72 hours, then the first 30 days

72 hours: operational stability only

  • License active
  • MLS active
  • Email working
  • CRM working
  • Website and IDX working
  • Every transaction accounted for
  • Every listing accounted for
  • Every buyer agreement accounted for
  • Commission arrangements in writing
  • Signs and cards ordered
  • Social profiles updated
  • Active clients personally contacted
  • Database imported
  • Lead routing tested with a real test lead

30 days: rebuild, don't recreate

  • Database quality
  • Lead follow-up
  • Listing process
  • Buyer process
  • Marketing systems
  • Transaction coordination
  • Financial tracking
  • Recruiting strategy
  • Content strategy
  • Referral system
  • Client experience

The question is not "how do I rebuild my old business at my new brokerage?"

The better question is: what should this business look like now that I get to build it correctly?

The biggest mistakes I've seen

If you want to talk

I am an open book

Ask me anything you want about it.

Every move I made, what it cost me, what I got wrong, the years I waited when I should not have waited. If you want to ask me about any of it personally, I will tell you the truth, including the parts that do not make me look good.

This is not a recruiting call. Most of the agents who book time with me end up staying exactly where they are, or landing somewhere that has nothing to do with me, and that is a completely fine outcome. What you get is an hour with somebody who has done this more than once and has no reason to spin it for you.

If what you are looking for turns out to be a room like mine, I would love that. I am telling you so up front, so you are not sitting there wondering what the catch is while we talk.

There is no catch. I just wish somebody had done this for me about three moves ago.

Book whenever you want calendly.com/lisasevajianrealtor

About Lisa Sevajian

Lisa Sevajian is a real estate advisor with the Lisa Sevajian Group at eXp Realty, licensed in Massachusetts and New Hampshire, serving Amesbury, Haverhill, North Andover, Newburyport, Methuen and the surrounding North Shore MA and southern New Hampshire towns. Almost 2,000 closings. She has ranked in the top 1.5% of over 1,400,000 Realtors nationwide, per RealTrends America's Best, and her team has ranked number 1 in Amesbury MA per RealTrends 2026, number 3 medium team at eXp in Massachusetts and number 58 medium team in the United States.

Lisa has changed brokerages more than once in twenty years, most recently to eXp Realty, and writes about it so other agents can do it with less fear and less waiting. She is the one at the kitchen table when a family is deciding what happens next, and increasingly the one an agent calls when they are quietly deciding the same thing about their own business.

978-457-3406 · lisa.sevajian@exprealty.com · calendly.com/lisasevajianrealtor

Questions agents ask before they move

How do I know it is time to change real estate brokerages?

Ask whether your growth matters to the people above you, whether you have outgrown their support, training and knowledge, whether you are one of the most profitable agents in the building, and whether you are the smartest person in the room. If three or more are true, have one plain conversation with your broker before you shop. If six or more are true, you already know.

What questions should I ask a brokerage before joining?

Start with the split and the cap, then ask about every fee separately: desk, technology monthly and per closing, transaction fee and who pays it, franchise, E and O, compliance, printer, signs and lockboxes, marketing, CRM after year one, MLS dues, onboarding, renewal and exit fees. Ask whether there is a minimum commission you must charge, who owns your leads, and what happens to your listings if you leave. Then ask who your mentor is, what they closed in the last twelve months, and where they see you in three months, one year and three years.

I am burnt out. Will changing brokerages fix it?

Sometimes. Ask whether you are burnt out on real estate or burnt out where you are, because they feel identical from the inside. If you still get a charge when a deal comes together and still like your clients, and you simply cannot sit through another meeting where nobody knows your name, that is a room problem and a move helps. If the closing table does nothing for you and you feel relief when a lead goes cold, that is not a room problem. Wherever you go, there you are. That one needs a break and a reset, not a new split.

Should I take a signing bonus to join a brokerage?

Only after you get one sentence in writing saying the money is not repayable under any circumstance. If they will not put that in writing, it is not a bonus, it is a low interest loan. Most carry a clawback that triggers if you leave before a set date or miss a production number, so read those terms before you touch the money. A signing bonus with a two year clawback is a two year contract you did not know you were signing.

Do my listings come with me when I change brokerages?

Not automatically. Listings belong to the brokerage, not the agent. Whether one can move depends on your independent contractor agreement, the listing agreement, your seller's written consent and your state's rules. In Massachusetts and New Hampshire this gets decided contract by contract, so get the answer in writing before you resign.

How can I tell if a brokerage will actually help me grow?

Ask who their most experienced, most productive agent is, and whether they will get you a meeting with that person before you decide. A brokerage that says yes and books it is one where the people ahead of you share what they know. A brokerage that hedges, offers a group call instead, or says that agent is very busy has told you the top of that building is closed. Also ask what your mentor personally closed in the last twelve months, and whether they get paid out of your commission.

Should I accept a counteroffer from my broker?

Ask two questions first. How long until you feel let down again? Not whether, how long. If the answer is a number of months, the money bought a delay and cost you the one card you had to play. Second, is the bump big enough to make you reconsider the value you could gain somewhere else, not what you would lose here. Remember that if a better number was available today, it was available last year and nobody offered it. If money was genuinely the whole problem, taking it can be right. Most of the time money is the third thing, and a counteroffer does not touch the first two.

What do I say to my clients when I change brokerages?

Five things in about ninety seconds: where you moved, why it helps them, what does not change, whether they need to sign anything, then a real question about how they are doing. If they are mid-transaction, lead with the answer they want first, which is that the deal is safe and the closing date has not changed.

Sources

This is general information, not legal or financial advice. Always confirm with your attorney, lender, and CPA before making a decision.

I'll guide you home.Lisa Sevajian