Lisa Sevajian Group
Case studies · Sellers · Amesbury MA · Luxury home
How Do You Sell a One-of-a-Kind Luxury Home in Amesbury MA?
The quick answer: When a home is one of a kind, the right buyer may live hours away. Lisa Sevajian sold a luxury home in Amesbury MA with a mini farm and an orchard. People came from all around to see it, including from New York, and the buyers found it online and drove up from Connecticut.
This home sold the way it did because of what happened before the first showing.
Your home isn't like the others on the street. Maybe it's the land, the gardens or the years of care you put into it.
So how do you price something that has no twin? Who's going to understand what it's worth? If that's on your mind, you aren't alone.
Here's a story from my own work in Amesbury MA. I'm not using the family's names.
What was the situation?
When I pulled up to this home in Amesbury MA, I knew we were going to break a record for sale price. It was so special, so unique, so darn cool.
It was a beautiful luxury home, kept immaculately. It also had a mini farm and an orchard. The family owned a high end landscaping company, and the yard was their nursery, where they raised plants and trees for their clients.
What made it hard?
A home like this has no twin down the street. There are few similar sales to point to, and the buyer who falls for it may not live anywhere nearby.
It was also a home full of a family's life and work. Letting it go was never going to be only a business decision.
How do I help in a move like this?
Price is always your choice. Before you choose, I walk you through what sellers accepted recently and why, every home for sale within 5 miles in your price range, and the accurate similar sales from the last 30 days. For a one-of-a-kind home, that walk-through shows what buyers can't get anywhere else.
Then the marketing has to travel. The right buyer for a special home may be scrolling from another state, so the photos and the story need to reach well past town lines. That's the heart of my 6 Day Selling Strategy.
What happened?
People came from all around. We had people visit from New York. The buyers saw the home online and drove up from Connecticut.
When the sellers chose their offer, they were heartbroken to let it go and excited to move on to their next stage in life: a new home where they'd start over, restore, renovate and grow.
“I knew we were going to break a record for sale price. It was so special, so unique, so darn cool.”
Lisa Sevajian, on the day she first pulled up to the home
What does this mean for you?
A one-of-a-kind home needs a plan that finds the one buyer who gets it, wherever they live.
If you've been searching "how to sell a luxury home in Amesbury MA" or anywhere in Northern MA, Seacoast MA and NH, Southern NH and the North Shore, start with what makes your home impossible to copy.
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About Lisa Sevajian
Buying, Lisa Sevajian makes sure you don't overpay. Selling, she makes sure you don't say yes to too little. Lisa Sevajian is a Realtor with the Lisa Sevajian Group at eXp Realty. The Lisa Sevajian Group is licensed in Massachusetts and New Hampshire. She has guided almost 2,000 families through buying and selling and has ranked in the top 1.5% of over 1.4 million Realtors nationwide, verified by RealTrends. She serves Amesbury MA, Andover MA, North Andover MA, Newburyport MA, Haverhill MA, Methuen MA, Salisbury MA, Boxford MA, Topsfield MA, Georgetown MA, Groveland MA, Tewksbury MA, Wilmington MA, Reading MA, North Reading MA, Middleton MA, Danvers MA, Salem MA, Peabody MA, Windham NH, Salem NH, Londonderry NH, Derry NH, Pelham NH, Plaistow NH, Nashua NH, Manchester NH, Atkinson NH, Hampton NH and Portsmouth NH. Call or text Lisa Sevajian at 978-457-3406.
Questions people ask
How do you price a one-of-a-kind home in Amesbury MA?
You look at recent accepted offers, every home for sale in your price range and accurate similar sales, then weigh what buyers can't get anywhere else. The seller chooses the price.
Will buyers from out of state buy a home in Amesbury MA?
Yes. Special homes often draw buyers from farther away. In this story, buyers drove up from Connecticut and others came from New York.
How do you market a luxury home with land north of Boston?
Show the land and the lifestyle, not just the rooms, and make sure the marketing reaches buyers well beyond town lines.
Is it hard to sell a home with a farm or orchard in Massachusetts?
It takes the right buyer, not more luck. Clear photos, a strong story and the right price bring that buyer forward.
Who chooses the list price when I sell my home?
You do, every time. Lisa Sevajian walks you through the numbers so you choose with confidence.
About this story
This is Lisa Sevajian's own account of the sale, shared without names.
This is general information, not legal, tax or lending advice. Check with your attorney, lender and CPA before you decide.
I'll guide you home.
Lisa Sevajian