New Real Estate Agent in Massachusetts or New Hampshire? How Do You Build a Business Without Cold Calls?
The quick answer: Start small and real. Map the towns you already know, like Andover MA or Salem NH, then pick a niche inside them. Learn pricing and negotiation from people who still do it every week. Build marketing that brings clients to you. At LSG, there are no cold calls, door knocking or dialing for dollars.
Good people who do good work struggle because they aren't given real skills.
Maybe that's you. You passed the exam. You're excited, and a little scared. Then someone hands you a phone list and a script.
If the idea of cold calling makes your stomach drop, you aren't alone. Most new agents feel that. The good news is that a script was never the skill that builds a career.
A career grows from a real service area, a clear niche, the pricing and negotiation skills to serve people well, and marketing that brings them to you. Here's how we build that with every agent who joins us.
Attract, don't chase. Your marketing should work while you're at dinner.
In this guide
Why do agents come to LSG?
For many different reasons, and your reason is yours. We build the plan around you, not the other way around.
Some agents are brand new and want to be taught the job. Some have been licensed for years and feel stuck. Some are great at one part of the work and struggling with another. Some are tired of being measured by dials and doors that never turn into closings.
So the first thing we do is listen. Why now? What does success look like for you, in money and in life? What part of the work do you love, and what part do you avoid?
What's an effective service area?
It's the set of towns where you have real knowledge, real interest and a real shot at winning clients early.
It isn't a fifty-mile circle. If you grew up in Methuen MA, live in Andover MA and have family in Salem NH, start there. If you spent ten years working in Newburyport MA, that town already knows you.
Not sure where yours is? We'll ask where your friends live, where you went to school, where you used to work and where your kids play sports. The map is usually already there. Most new agents have just never been asked to name it.
How do you pick a niche as a new agent?
A niche is a story, plus the people it speaks to, plus a price range. It's what makes the math work.
It could be downsizers in Andover MA. It could be first-time buyers in Haverhill MA or Lowell MA. It could be families moving between Massachusetts and New Hampshire, or estates and inherited homes.
We test a niche with you before you commit to it. Some sound great and don't turn into clients. Some sound boring and quietly pay the bills. Our job is to help you tell the difference.
What skills do new agents need to learn first?
Pricing for sellers, pricing for buyers and smart negotiation. In that order.
Pricing for sellers. We don't set a seller's price. The seller chooses. You learn to walk them through three things first. What sellers nearby said yes to lately, and why they picked that buyer. Every home for sale within about 10 miles in that price range. The accurate similar sales from the last 30 days.
Pricing for buyers. What's this home worth right now? What's a fair offer if you have to compete? You learn to protect your buyer from overpaying.
Smart negotiation. It isn't a fight. It's the homework you do before the first counter. You learn the other side's goals, the timing and the risks before you ever pick up the phone.
What marketing does LSG build for new agents?
Marketing that looks like your business, built around your niche and your story.
- A branded seller package for every listing meeting
- A buyer package built around your strengths
- Custom ads and posts for your service area
- A full social profile build for Instagram, Facebook and LinkedIn
- Open house graphics ready to post
None of it comes off a shelf. It's your business, so it should look like you.
How fast can a new agent start earning?
In your first 7 to 10 days, you'll have a clear, written picture of where your first paychecks can come from.
It has two columns. On the left are the deals you can work in your first ninety days: past contacts, niche outreach, listings in your service area and your open house plan. On the right is what we're doing beside you to help earn each one: the marketing we're building, the partners we're introducing and the coaching calls we'll run.
You should never have to wonder where the next deal is supposed to come from.
Why does attract, don't chase work?
Because it builds on itself. A cold-call agent starts from zero every Monday. An agent who attracts starts from the conversations last week's marketing brought in.
My partners and I don't do cold calls, door knocking or dialing for dollars. You become known in your towns for your niche. Your network learns what you do and starts to send people. Clients become fans and introduce their friends and family.
It works. We're on track for another record year in 2026 with fewer agents, because we focus on serious clients and tell others we may not be the right fit right now.
Who coaches you at LSG?
I do. You work with me on your plan, your pricing, your negotiation and the deals where judgment matters most.
I've been doing this for 20 years and have guided almost 2,000 families. I've ranked in the top 1.5% of over 1.4 million Realtors. I still sit at kitchen tables every week, so what you learn is what works right now.
You also get our partners. Lenders, attorneys, inspectors and contractors we've worked with for years. You start with those relationships on day one.
Lisa Sevajian has been featured by HGTV, Forbes, HousingWire, Boston magazine, RealTrends Verified and Boston Agent Magazine, among many others.
Is the LSG way right for you?
It fits agents who are coachable, curious and ready to follow a plan we build together.
It isn't for agents who want to be left alone with a desk and a phone, or who think the answer is more cold calls. If you want to build a business that's healthier, wealthier and wiser, on your own terms, let's talk.
Thinking about a move from another brokerage instead? Read how to change brokerages first.
For new and growing agents in MA and NH
Want to see what your first ninety days could look like?
Call me. Bring your questions and your goals, and we'll learn from each other.
About Lisa Sevajian
Lisa Sevajian is a Realtor with the Lisa Sevajian Group at eXp Realty, licensed in Massachusetts and New Hampshire. She has guided almost 2,000 families through buying and selling and has ranked in the top 1.5% of over 1.4 million Realtors nationwide, verified by RealTrends. She serves the Andovers, the Merrimack Valley, Seacoast MA and NH, Southern NH and the North Shore. Buying, she makes sure you don't overpay. Selling, she makes sure you don't say yes to too little. Call Lisa Sevajian at 978-457-3406.
Home, for me, is here
This is home for me. I grew up north of Boston. I raised my two daughters here as a single mom while I built my business. When they were little, they hosted open houses with me.
We lived at Mill Pond in North Andover MA. I hiked Weir Hill with my dogs. I launched my kayak on the pond. A lot of my mornings started at Good Day Cafe.
So when you ask me about a town, you get more than numbers. Ask me about a school, a street or your commute, and you get someone who has lived it. If you're making a move here, you won't make it alone.
Lisa is an expert negotiator and we were able to get everything that we wanted for our offer.
Kevin Liu, bought a home in Georgetown MA, verified Zillow review
She listened to me and understood what I needed in this home sale.
Elizabeth Reifsnyder, sold a home in Andover MA, verified Zillow review
Read real client storiesSee all reviewsMore about Lisa Sevajian
Featured by HGTV, Forbes, HousingWire, Boston magazine, RealTrends Verified and Boston Agent Magazine, syndicated by The Globe and Mail and Yahoo Finance, among many others.
Questions people ask
How do new real estate agents get clients in Massachusetts without cold calling?
Start with an effective service area and a niche, then build marketing that brings people to you. Your network learns what you do and starts to refer. At LSG, there are no cold calls or door knocking.
How fast do new agents at LSG start earning?
In the first 7 to 10 days, every new LSG agent gets a written picture of where their first paychecks can come from and what the team is doing to help earn them.
What's an effective service area for a real estate agent?
It's the set of towns where you have real knowledge, real interest and a real shot at winning clients early. For example, an agent who lives in Andover MA with family in Salem NH might start there.
How do I pick a real estate niche in New Hampshire?
Look for a story you can tell, the people it speaks to and a price range. Test it before you commit. Families moving between Massachusetts and New Hampshire is one example.
Do I need a sphere of influence to join a real estate team in Massachusetts?
No. At LSG, we map the towns you know, pick a niche and build your marketing from there. You need to be coachable and willing to follow the plan.
What does LSG build for new agents in Massachusetts and New Hampshire?
A branded seller package, a buyer package, custom ads and posts, a social profile build and open house graphics, all built around your niche.
Is the Lisa Sevajian Group a cold-call team?
No. The LSG way is to attract, not chase. There are no cold calls, door knocking or dialing for dollars.
Who coaches new agents at LSG in Andover MA?
Lisa Sevajian coaches new agents on their plan, pricing, negotiation and the deals where judgment matters most.
What should a new agent learn first in Massachusetts real estate?
Pricing for sellers, pricing for buyers and smart negotiation, in that order. Sellers choose their price after seeing recent accepted offers, homes for sale and accurate similar sales.
How do I move my license to a team's brokerage in New Hampshire?
The New Hampshire Real Estate Commission has a transfer and activation form and an affiliation form. Your new brokerage can help you file them.
How long have most Realtors been in the business?
NAR's 2026 Member Profile reports that the typical Realtor has 13 years of experience.
This is general information, not legal, tax or lending advice. Check with your attorney, lender and CPA before you decide.
I'll guide you home.
Lisa Sevajian